Culture

Social media is secretly television: 90%+ of Instagram time is watching strangers' videos. Thompson argues everything—sports, news, politics—is converging into passive video consumption.

Public internet noise is making trust-building harder. Going "Dark Forest" — small, private, intentional spaces — lets you ditch performative content and communicate with people who actually matter.

Cartoon characters with wobbly limbs are colonising indie food branding everywhere. The "rubber hose" revival is driven by nostalgia, anxiety, and a craving for silliness.

Claynosaurz built a million-follower kids dinosaur franchise—no studio, no network—using digital collectibles, social media, and direct fan community. Millions made independently.

Demna debuts at Gucci with AI-generated campaign imagery and safe, commercial runway looks — provocative tools, underwhelming results.

12 cars and the instant judgments they trigger — from BMW's turn-signal-avoiders to Subaru's trail-obsessed outdoorsy types. Mostly lighthearted, low stakes.